Register your trademark

starting at $199
+ U.S. government filing fees
Call to get started
or if you have any questions
...or get started online

A trademark is one of the most important business assets you'll ever own. It distinguishes your company and its products in the marketplace. If you would like to apply for a trademark registration, we can help. We filed more U.S. trademark applications in 2010 than the top 20 law firms combined.

With LegalZoom's trademark service, you get:

  • File Your Trademark Application with the USPTO
    Filing of your trademark application with the U.S. Patent and Trademark Office
  • Basic Federal Direct Hit Trademark Search
    A basic federal direct-hit search for similar active trademarks
  • Digitization, Adjustment and Compilation of Trademark Specimens
    Digitalization, adjustment and compilation of your specimens

Common questions

What are the benefits of a registered trademark?

Many people assume they can protect their trademark simply by using the mark in commerce. It is true that you are not required to register a trademark to achieve some level of protection and that one may establish common law rights simply by using a mark in commerce.

However, having a federally registered trademark provides several advantages:

  • Serves as public notice of your ownership of the trademark
  • Establishes a legal presumption of your ownership of the mark and your exclusive right to use the trademark nationwide on or in connection with the goods and/or services listed in your registration
  • Allows you to bring an action concerning the trademark in federal court
  • U.S. registration can be used as a basis to obtain registration in foreign countries
  • Can be filed with U.S. Customs to prevent the importation of infringing foreign goods

Federal registration also allows you to use the ® (the circle-R) symbol. Any time you claim rights in a trademark, you may use the ™ (trademark) or ? (service mark) symbol to alert the public to your claim, regardless of whether you have filed an application with the USPTO. However, you can only use the federal registration symbol ® after the USPTO has actually registered the trademark. Following federal registration, you can use the ® symbol on or in connection with the goods and/or services listed in the registration and claim all the benefits of federal protection.

What is a service mark?

A service mark is simply a type of trademark. In fact, the words "trademark" and "mark" often refer to both trademarks and service marks. Trademarks help the government and consumers distinguish the products ("goods") of one source from those of another. A service mark helps the government and consumers distinguish service providers from one another.

Common law service marks are accompanied by ? as opposed to the ™ of common law trademarks (although many service providers use a ™ instead). Both products and services with federally registered trademarks can use the ® symbol.

How long does it take for a trademark to be registered?

It is hard to predict how long it will take for a federal application to mature into a registration, since many factors can affect the process. Generally, an applicant will receive a filing receipt almost instantly after filing. In addition, you should receive an initial response from the U.S. Patent and Trademark Office (USPTO) within approximately three months of filing the application.

However, the total application processing time may be anywhere from 6 months to a year, or even longer. Most applications are processed completely in slightly less than one year. Overall processing time depends on your basis for filing and any issues that may arise in the examination process.

Current status of trademark applications and registrations can be obtained by accessing the USPTO database online at To check on average processing times, please visit

Sample documents

View sample documents

Your final forms, documents and filings may differ depending on your state.

What people are saying about LegalZoom

And a big thank you to @LegalZoom for hosting this great platform - a true friend to small business! #legalzoomstartup
Get top quality legal documents without paying top dollar.
Great service. I could not be more pleased with the service I received.
Gary O., Williamsburg, VA
9 out of 10 customers would recommend us to friends and family.

Number of customers who would recommend LegalZoom is based on surveys conducted in 2012.